Six common myths preventing families from embracing technology for ageing loved ones.

Sentai recently commissioned research to better understand why families might be hesitant in using technology to support ageing relatives. Despite growing pressure on families caring for older loved ones, many (54%) are still hesitant to introduce technology into the home. 

Learn more about our research. 

These findings suggest that perception is the issue, not awareness. Families are being held back by persistent myths around AI, privacy and independence, even as the UK’s ageing population grows and informal carers shoulder more responsibility.

1. “It’s too techy – my parent won’t use it”

One of the most common concerns is that older adults will struggle with new technology. In reality, families say ease of use is one of their top considerations, while others say flexibility to a person’s needs is most important to them when choosing support.

Voice-enabled tools are changing how people access support. Rather than navigating screens or apps, users can simply speak, allowing support to fit into existing routines rather than forcing behaviour change.

2. “Technology will replace human care”

Many families worry that introducing technology means reducing human contact. Our research shows 29% fear technology might replace human care, highlighting a deep emotional concern. In practice, most care technology is designed to complement,  not replace, in-person support. 

For example, preventative tools aim to handle small but important tasks such as reminders, check-ins and wellbeing monitoring, freeing carers to focus on more meaningful interactions.

3. “It’s listening in - we’ll lose privacy”

Privacy remains a major barrier, with 28% of families saying they are concerned about having technology in the home. However, many health-focused technologies are designed with privacy at their core - using limited sensors, encrypted data, and controlled sharing. Increasingly, these tools prioritise reassurance without intrusive monitoring.

4. “My loved one will resist help”

The emotional challenge of introducing support is often the biggest hurdle, with common issues including fears around independence and dignity.

We know that how support is framed matters. Technology positioned as a safety device can often feel restrictive, while those designed around companionship, reminders and daily routines are more easy to understand how they can fit into daily life.

5. “We’ll only need it when something goes wrong”

Many families delay adopting support until after a fall, hospital visit or sudden decline. Yet our research shows 30% would adopt technology to keep independence longer, highlighting the appetite for prevention.

With early support becoming essential rather than optional, introducing technology before problems arise can help maintain routines, reduce loneliness and provide reassurance - avoiding reactive decision-making later.

*Sentai Smart Hub and App for families*

6. “We already have Alexa - that does the same thing”

Smart speakers like Alexa can help with music, reminders and general questions, but they are not designed to support independence or connect a person to their circle of care. They typically rely on command-based interactions and do not learn about an individual’s routines, wellbeing, or communication style.

Purpose-built voice companions are designed differently. They provide proactive check-ins, encourage conversation, and connect families and carers through a shared app. This creates a support network rather than just a device, offering reassurance that goes beyond simple voice commands.

As more older adults live independently and families take on greater caring responsibilities, addressing these misconceptions is increasingly important. By introducing support earlier, families can reduce uncertainty, preserve independence and stay connected without intrusion.

If you would like to find out how Sentai supports older adults to stay independent, connected and well at home, visit our how it works page.